9.9.14

LONDON EDGE - THE NEW ALTERNATIVE






As might be prevalent through Nouvelle Noire, I am a fan of darker, 'alternative' - though I hate the word - fashion. Although I will each season have an awareness of who sent what down the catwalk, and the 'Vogue Daily' app is visited at the suggested frequency, darker, more macabre fashion always catches my attention. Therefore, it was a huge honour to be invited to the 'Bloggers Meet-Up' at the 30th London Edge Trade Show. With an eclectic exhibitors list, from fashion to beauty to body modification, the London Edge Trade Show is a celebration of all things 'alternative'. Be it Punk, Goth, Glamrock or a plethora of other subcultures encased in the general 'alternative' realm, an array of products were on show for buyers to see, in person, with the aim of orders being placed, networking and business connections being made in a creative environment.

Fortunately, as a blogger for the event, I was given a thorough guided tour of the exhibition enabling me to meet the designers and press representatives alike for some of the exhibitors, alongside meeting some amazing bloggers - some of which I was already aware of and other whom I cannot believe I was not aware of! Truly given the 'VIP' treatment, inclusive of a goodie bag worth selling your soul  to the devil for -if us goths had souls of of course or if the idea of dealings with the devil didn't excite us anyway- champagne and cupcakes provided by the Tattooed Bakers and entrance to the exclusive after party that featured DJ sets from both the equally talented and beautiful Ricki Hall and Zoe LDN, burlesque and drag performances, the Bloggers Meet Up, organised by South of Heaven, was a fantastic experience that I am so thankful to have been part of. It was so interesting, insightful and inspiring to hear the words of London Edge director, Carole Hunter, who reinstalled my belief that no matter now 'alternative' one is, fashion is a creative industry in which there is room for everyone, no matter how zany one is! Some stalls that stood out most for me were Alchemy, for their beautifully intricate gothic jewellery, IronFist, for their friendly faces, generosity and of course amazing products, and Collectif, for the fabulous after party and the as-ever fabulous dresses and coats!






Special thanks to Sarika and Nicola of South of Heaven, the amazing bloggers whom I met there, and all of the generous exhibitors who overfilled our goodie bags with swag, notably KillStar, IronFist and ManicPanic!

Images courtesy of Stephanie of faiiint blog (thank you!)


6 comments:

  1. Love the photos you took :) Demonia boots are the best lol. My number one fav was Iron Fist though. It was such a great event! :) xx

    dresses-and-travels.blogspot.com

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    1. So lovely to meet you!

      Iron Fist was definitely my fave too, especially all the misfits print!
      Jx

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  2. Lo9vely pics you took. I am litteraly squeeling in delight!

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    1. Ah my friend actually took them! She blogs at www.faiiint.com I think you'd like her blog

      But it was a fantastic event :)x

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  3. OMG amazing photos! I wanna go here ! .

    http://darkside-of-fashion.blogspot.fr
    Saskia! xo

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    1. Try and go next time! It was fantastic :) x

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