6.1.14

The Art of Modern Macramé - ELEANOR AMOROSO

Celebrating up and coming talent is something that really interests me. It can bring attention and accreditation to those who truly deserve it. It excites me even more so when the said up coming talent is someone that I know and, as you will discover why in this post, admire.

Introducing Eleanor Amoroso
Since she studied and graduated at the University of Westminster, which is in my hometown and has alumni including Vivienne Westwood, I had the pleasure of working and becoming friends with the talented designer herself.

Eleanor Amoroso, as a brand, encases a unique dark elegance, the likes of which is rarely found in emerging fashion. It is also entirely hand made. Eleanor makes each and every piece of womanswear and jewellery herself, taking inspiration from contemporary design yet combining it with the neglected ancient art of macramé. If her unique technique, structural design and monochrome colour palette wasn't enough to draw me in, her creative and truly lovely personality makes her a definite one to watch.

Her graduate collection saw heavy knotted macramé that looked almost like armour paired with soft, flowing fringing, something that would soon become a signature of the brand, making it equally  instantly recognisable and always admired.


Mere months after graduating, one of her designs graced the cover of Volt magazine on edgy model Alice Dellal. From there Eleanor Amoroso grew and developed each season, with the addition of feathers, copper, ombre dye and floor length fringing being juxtaposed with structural, fashion-forward silhouettes, all the while keeping the intriguing individuality that made the brand stand out in the first place.


Regularly featured in alternative and indie fashion magazine, such as Dazed & Confused, Volt,  i-D and Idol, as well as one vogue.com, Eleanor Amoroso has also shown at Vauxhall Fashion Scout. The ever evolving, striking designs continue to stun and inspire editors and stylists alike.

All images from eleanoramoroso.com

Her most recent achievement, the Cream Macramé Dress being featured in the 'Voices' video by Disclosure featuring Sasha Keable, shows the development of the brand. Growing from strength to strength, and starting to recieve the commercial recognition she deserves, I have no doubt that both Eleanor Amoroso as a brand, and as a designer are destined for big things.

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